About Istanbul Office

1.Introduction to the Istanbul Office

The Istanbul Office of the Korea Tourism Organization (KTO) is charged with the promotion of Korea as a travel destination, with the consequent goal of increasing visitor numbers to Korea. The primary area of focus for the Istanbul office is interaction with media, tour operators, travel agents, meeting planners, the Korean community and general travel consumers that live and or work in the “Turkey, Israel, Greece, Bulgaria, Serbia, Montenegro, Bosnia Herzegovina, Romania, Slovakia, Macedonia, Croatia, Albania, Slovenia, Georgia, Azerbaijan, Malta, Armenia”. The KTO will target each of these specific demographic groups through different activities, which may include press releases, trade shows, direct mailings, advertising, promotions and other special events and activities.

For the KTO, Our region is comprised of 17 countries, which include Turkey, Israel, Greece, Bulgaria, Serbia, Montenegro, Bosnia Herzegovnia, Romania, Slovakia, Macedonia, Crotia, Albania, Slovenia, Georgia, Azerbaijan, Malta, Armenia. We are also responsible for staying visible among community leaders in our area of responsibility region, and for maintaining a high-level of presence at the most important Korean-Turkish functions.

2. Major Activities

• Media Relations.

Promotions to the media community by the Istanbul office are used to develop increased stories about tourism to Korea in area newspapers, local and national magazines, radio programs, internet promotions and soft television news shows. Interaction with the media in the region also includes personal contact, via phone calls and meetings, media dinner functions and press kit distribution as needed.

• Travel Industry Promotion

The Istanbul Office maintains contact with tour operators within its region of responsibility. Contact with the area wholesalers is specifically targeted to encourage these companies to add Korea to tour programs or to design ways to increase the number of passengers purchasing existing Korea product. Promotions to tour operators and retail travel agents include personal contacts, tour program development assistance, quarterly email programs that are jointly coordinated by Head Office, and contact at trade show and functions.

• Meeting Planner Promotion

A small number of international meeting planners are based within our region, and the KTO includes personal contacts and direct mailings to these meeting planners, so that they will consider holding some of their international forums, seminars, meetings or conventions in any of Korea's world-class meeting facilities.

• Advertising

Istanbul office is also responsible for generating consumer awareness of Korea, which is primarily accomplished through the use of strategic advertising in top area and national newspapers and magazines.

3. Offices

• Address:

Veko Giz Plaza No:3 Floor:4 Maslak/Istanbul/Turkey

• Telephone Fax:

+90 212 290 2630 • Fax: +90 212 290 2631

• Operating hours:

9.00-12:00 / 13:00-18:00

• Working days:

Monday to Friday (Excluding Public Holidays or otherwise stated)

• E-Mail:

istanbul@knto.or.kr

• Facebook:

https://www.facebook.com/ktoturkey

4. Staff