| 2. Major Promotional Activities |
 |
| • |
Advertising planning/Korea tourism feature support in various media including newspapers, magazines, billboards, TV and radio |
|
| • |
Support of familiarisation visits to Korea by the local media and travel trade |
|
| • |
Monthly production of Sydney office Korea Tourism Newsletter |
|
| • |
Participation at local travel shows and exhibitions to meet consumers directly |
|
| • |
Joint promotional activities as a member of Asia Travel Marketing Assoc. |
|
| • |
Day to day contact with major tour wholesalers to encourage and support the production of new tour packages/special deals through the retail travel industry |
|
| • |
Sponsorship of Korean film festivals/Korean theatre group visits to Australia and New Zealand |
|
| • |
Supporting promotional activities through Korean Embassy and Consulate |
|
| • |
Promotion of Korea to special interest groups ie. Korean War Veterans, Taekwondo enthusiasts, Korean adoptive family clubs and associations |
|
| • |
Support of local Korean community Food/Multicultural festivals/events |
|
| • |
Support for primary and secondary schools for project materials to assist
understanding and knowledge of Korea. |
|
| • |
Participation in organisation events ie. Rotary International, The Australian Red Cross and the Friendship Force of Australia |
|
| • |
Support local Meetings, Incentives, Conventions and Exhibitions industry to attract more MICE business to Korea |
|
Quick Menu
Planning
