About London Office

Korea Traveller :
The Korea Tourism Organization (KTO) in London welcomes you to our dynamic destination and we are here to assist you in every way possible to ensure you get the most from Korea. The KTO London is the first step of your journey to Korea and our staffs are happy to supply you with a varied selection of literature and advice to make your trip even more enjoyable. So before you embark on your travels be sure to come and visit us here in London first.

Trade Help :
This year heralds a bright future for tourism on our Peninsula and we will be ensuring that specific markets are focused heavily focused on. Our aim this year is to help more tour operators to sell Korea and raise awareness through joint marketing and promotions. Use the media to reach and direct the consumer towards tour operators and travel agents who can fulfil their interest and finally, raise awareness of the M>eetings, Incentive, Conference and Exhibition market (MICE).

2. Major Activities

 The Korea Tourism Organization - London Office services the UK, Ireland and Scandinavian markets for the promotion of tourism to Korea. Our work is essentially to provide information, knowledge and expertise for the UK travel trade, press and consumer markets, about the main tourist areas of Korea.

For the general public we can assist them with travel related inquiries through direct contact to our office or through our representation at travel fairs and exhibitions. We have a wide and varied selection of promotional guides and leaflets.

Our office can assist the travel trade through educational seminars and press trips, presentations, provision of information and brochure display materials, video and slide transparency loans and of course assistance with the development of tour products to Korea, through financial assistance and transfer of expertise.

From a public relations and communications point of view, the KTO London is constantly feeding information to the media through 'press releases', press trips to the destination, provision of statistical information and video (beta-cam) footage used for various media projects.

The Korea Tourism Organization - produces a worldwide strategic marketing plan that each branch office works towards within their own markets. The overwhelming success of the FIFA World Cup 2002 has provided a marketing vehicle to increase the profile of our destination and we are working with regional governments in our country to promote Korea to the international community with targeted marketing campaigns. The KTO London is currently working with major tour operators to create a range of packages including special interest tours. We also promote the destination through various media channels, such as, advertising campaigns in major travel publications, satellite TV, terrestrial TV stations, the tube and bus network in London.