| 1. Introduction |
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Welcome to the KTO Eastern USA Region - New York Office. Our offices are headquartered just across the George Washington Bridge in Fort Lee, New Jersey; our region comprises of all 37 states east of the Rockies, DC, and 14 countries throughout the Caribbean.
Our primary objective is to support the sales and various marketing and promotional activities that will enhance
our travelers' experience in Korea. One of our key messages is to emphasize the "experience, spirit and history" that is Korea.
Our secondary objective is to achieve a "balance" of visitors. We are happy to provide you with the most up to date promotional brochures, videos, tour products and educational seminars keeping you, our visitor, well informed. Making your "experience" a most memorable one, we offer essential destination information in the areas of leisure travel, cruise, business meetings, and world-class conventions and incentives markets. |
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| 2. Major Activities |
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Our marketing/advertising/promotional programs are developed, to assist and guide you through our exciting and diverse country. We want you to experience all of the: Nature, culture and history, cuisine, shopping, entertainment, relaxation, rejuvenation and inspiration, sports and outdoor festivals - Korea is an "adventure" - enjoy! Our travel tour and trade show programs are designed, implemented and managed by the KTO in partnership with over 100 KTO suppliers, association member companies and KTO "partners in travel". |
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TRAVEL TRADE |
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As "partners on travel", our KTO Eastern suppliers provide a wealth of services to our visitors. Air, accommodations, land packages , and meeting and convention services are an integral service providing a comprehensive and a complete travel experience. In return, we provide our KTO suppliers with co-marketing support in the form of familiarization tours, targeted advertising, direct mail, email broadcasts and fax distribution. Co-op travel promotions, joint sales calls and co-branded marketing keeps our business relationships strong, vital and exciting. |
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ADVERTISING/PROMOTIONS |
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We utilize and purchase various forms of media such as national television, local and national newspaper, internet, and magazines to help us to promote and develop "new and curious customers". Press releases are distributed on a frequent basis to ensure coverage of current market and future trends in Korea. All of our advertising and marketing programs are fully integrated with the same message, goals and objectives and coordinated to fit within established budgetary goals. |
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GOVERNMENT, EDUCATIONAL AND INTERNATIONAL EXCHANGE |
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Travel management directives close contact and assistance is provided relating to travel and tour programs with The United Nations, Embassy of Korea, Korean Information Center, Korean Consulate General, Korean Cultural Service, Mission of Korea, Berlitz International, and businesses on the local and international scene. |
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MEMBERSHIPS and AFFILIATIONS |
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We are proud to be members of some of the most respected travel industry organizations in the world, committed to excellence and international customer service and care to include :
- PATA (Pacific Asia Travel Association) New York Chapter
- ASTA (American Society of Travel Agents)
- USTOA (United States Tour Operators Association)
- PCMA (Professional Convention Management Association)
- ASAE (American Society of Association Executives) |
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| 3. Office |
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Directions |
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Situated just a 1/2 mile from the G. W. Bridge, KTO New York Office is located on the 7th floor of Fort Lee's Executive Park Building, a landmark location on the cliffs with spectacular views of western New Jersey. We are accessible via the
George Washington Bridge, take exit Route 4 West, to Executive Drive. |
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| 4. Staff |
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Executive
Director
Sanghoon Na |
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Deputy
Director
Su
Bae Yang |
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Manager
Sehee Kim |
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Marketing
Manager
Sung Kyung Kim
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Marketing
Coordinator
Jacqulyn Kim |
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