10/13/2023
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Seoul
hallyu
Seoul

Beauty Play
K-pop stars' every move is of utmost interest to their fans. Interest in the latest fashion and beauty items they wear is increasing day by day. Style up as your favorite K-pop stars in a place where you can follow the fashion and beauty trends of celebrities.


LEESLE is a hanbok brand that widely promoted K-fashion with unique fashion items featuring Korean beauty with vivid colors. In 2022, it was the first hanbok brand to debute at Milan Fashion Week for the first time as hanbok brand. It produced BTS’ Jimin's stage costumes and Chung-ha's hanbok worn in the 2022 season's greeting pictorial. The “Sochangui Maxi Coat” worn by SHINee’s Taemin received an explosive response and became more known. Leesle x SPAO's collaboration pajamas gained great popularity not only among celebrities but also among the general public. The head office is located in Jeonju.


In this space, you can experience and learn K-beauty from makeup to hair. In the beauty content experience zone, you can receive a personal color analysis, makeup and hair recommendations. There is also a live studio for filming and broadcasting. One-day classes, such as lectures on makeup by famous makeup artists and making perfume or cosmetics, are popular.


L Creer is a makeup platform operated by a makeup artist with 27 years of experience in charge of makeup for IU and actress Han Ye-seul. Customers can easily experience the beauty consulting that celebrities receive at an affordable price. It has a reputation for providing meticulous and detailed beauty consulting. When visiting for the first time, eyebrow shape consulting is the most popular service where you get to receive eyebrow care and learn how to apply eyebrow make up. Reservations are required before visiting.



This nail salon is a favorite place for K-pop stars, from Red Velvet's Wendy to IVE's Jang Won-young and Kwon Eun-bi. The waterdrop-like nails that Wendy showed off in her first solo album drew a lot of attention. It specializes in stone character art using Swarovski stones and drill nail care. It is a good place to visit when you want a different kind of nail art. You can see signatures of celebrities who visited this place. It operates on a one-person reservation system, so you need to make a reservation in advance.


This hair & makeup salon located in Cheongdam-dong is famous for being frequented by many actresses and K-pop stars such as Chung-ha, MAMAMOO’s Whee In, and MOMOLAND. A BY BOM is also making various attempts as a cultural complex.



It is a select shop with splendid ceiling decorations and sensuous interiors designed by American artist Kris Ruhs. The hand-made wall decorations catch the eyes of visitors. There are a variety of products from books to interior accessories and clothes, and pop-up stores of various brands are often opened. It is known as a sacred place for celebrities and hypebeasts who are trend-conscious. 10 Corso Como Cafe, which serves a variety of Italian dishes and desserts, became famous when BLACKPINK’s Jennie uploaded the restaurant on Instagram.
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