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Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.