Shopping

Korea is a shopper's paradise! Luxury brands, the latest fashions,
cosmetics, souvenirs & more. Check out our sales & discount calendar,
so you’ll know the best time to shop.

Recommended Shopping Columns

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    Explore the World of Shopping at Starfield Hanam
    Korea’s newest hot place is Starfield Hanam. Even before opening, Starfield Hanam was the talk of the town; with a size of 70 soccer fields, over 3 million people visited in its first month of operation. A multitude of shops are gathered in one building, making it easy to think of Starfield Hanam as just another shopping complex or mega-mall, but it is better called a “Shopping Theme Park.”
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    Mega Shopping Malls in the Metropolitan Area
    Located in various suburbs of Seoul, mega shopping malls are reinventing themselves through continued innovation to keep pace with the ever-changing tastes of domestic and foreign consumers. These huge recreation-integrated shopping malls are truly a one-stop destination for all, and have been fervently welcomed by people of all ages and backgrounds.
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    A Shopping Paradise under your Feet, Seoul’s Top Underground Shopping Malls
    Korea’s four distinctive seasons, with cold winds in winter or the sudden downpours during the rainy season in summer may cause varying levels of inconvenience in having a pleasant shopping experience in Korea. However, the weather causes no problem at the top five underground shopping malls in Seoul, where one can go and fully enjoy shopping, without being restricted by the whims of weather.
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    Hidden Gems, Seoul's Traditional Markets!
    A great attraction for international tourists to visit when in Korea is the nation's many markets. Markets not only have a long history, they are a wonderful public space for seeing the daily lives of Koreans. Formed in areas where people tend to gather, markets can be found near palaces and other tourist attractions.
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    Kondae, a hot place filled with youthful exuberance
    Seoul has a great number of downtown areas across the city. In particular, university streets or so called ‘towns’ designed near the schools are full of liveliness and energy, owing to the vast number of young people crowding. One good example is the area surrounding Konkuk University Station (Seoul Subway Line 2, 7) located in the east of Seoul, where it has long been serving as a center for commercial activities.
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    Seoul’s Trend Mecca: Sinsa-dong & Hapjeong-dong
    Sinsa-dong and Hapjeong-dong are perfect for doing some sightseeing and relaxing in one place! These so called “hip places” are two of the hottest neighborhoods in town, loved by both locals and international visitors, as they represent the latest trends in fashion and dining.

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