Wed, Sep 22, 2021, 05:58 KST (UTC+9)  Seoul  Korea

imagine your korea

New Delhi

What's Happening

An online conversation on Hallyu in India

  • Date04/22/2021
  • Hit2695

The rising Korean wave in India and how it will influence post-pandemic travel to South Korea.


Hallyu, or the Korean wave, has been around for a while now (since the 1990s), but with increased penetration of the Internet and streaming services in India, and now the pandemic giving people more time to explore foreign cultures and content, it has seen a boom like never before.


Korea Tourism Organization India and The Hindu come together in an online discussion on the rising Korean wave in India — from K-Beauty, K-Drama and K-Pop, to Korean food and more — and how it will influence post-pandemic travel to South Korea.


Registration Link: bit.ly/3tl2w6v


Learn more about the panelists here:
The rising Korean wave in India - The Hindu

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