Fri, Jul 01, 2022, 12:00 KST (UTC+9)  Seoul  Korea

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Korea Tourism Organisation partners with Tottenham star Son Heung-min as Honorary Ambassador

  • Date07/06/2021
  • Hit10826

The Korea Tourism Organisation is excited to announce its latest partnership with none other than world-class football player Son Heung-min, member of Tottenham Hotspur since 2015 and the first Asian player in history to score more than 50 goals in the Premier League.

In a ceremony today (6th July 2021) in Seoul, Son was appointed Honorary Ambassador for Korea Tourism by the CEO of the Korea Tourism Organisation Ahn Young-bae.

As international tourism begins to resume following the Covid-19 crisis, there could not be a more crucial moment to reintroduce Korea to the world as a dynamic and attractive tourist destination in a campaign that places Son, or “Sonny” as he is affectionately known, at the forefront.

The promotional content to be released later this year includes a 1 minute 30 second creative video advertisement with the theme ‘This is my Korea, what’s yours?’. The concept is to draw a comparison between the characteristics Sonny is so famous for – such as being fast, passionate and fun-loving – with the characteristics of his home country, South Korea.

The video will be uploaded to the Korea Tourism Organisation social media channels (including YouTube channels @VisitKorea, @ImagineyourKorea) alongside various promotional images and exclusive behind the scenes content – some of which will also be shared to Son Heung-min’s extensive fanbase on social media via his personal channels (he has 4.8 million followers on Instagram, and 4.7 million on Facebook).

The KTO has high expectations for this timely partnership as a beacon of light on the road to tourism recovery, and is confident that Sonny’s earnest and effortless charm as an ambassador will inspire more people around the world to choose Korea for their next adventure.


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For more information, please contact:
Ruby James, Marketing Coordinator
(+44) (0) 207 321 2535 (ext. 201)


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