Figure Museum W
Figure Museum W displays figurines and toys throughout six floors. The displays on each floor vary by theme. Floors two through four feature super heroes from movies and animated films. The fifth floor is filled with special, limited edition figures. If you’re looking to purchase something, visit the figure shop on the first floor.
- Figure Museum W
3, Seolleung-ro 158-gil, Gangnam-gu, Seoul (서울특별시 강남구 선릉로158길 3)
Walk for approx. 5 min from Apgujeong Rodeo Station (Suin-Bundang Line), Exit 4
- Operating hours
11:00-19:00 (Closed Mondays, Seollal & Chuseok holidays)
Adults 15,000 won / Teenagers 13,500 won / Children 12,000 won
* Adults (ages 20 & older) / Teenagers (ages 14-19) / Children (ages 4-13)
www.figuremuseumw.co.kr (Korean only)
Dongdaemun Toys & Stationery Store Street
Dongdaemun Toys & Stationery Store Street is the largest collection of toy shops in Korea, featuring nearly 90 shops selling toys, party goods, and more. While the street itself may look like a kid’s playroom exploded, the many toys on display outside the shops make simply browsing a fun experience. Most shops get their items directly from the manufacture, providing shoppers with wholesale prices. There are also shops specializing in limited and antique toys, meaning you never know when you’ll come across your favorite toy from childhood.
- Dongdaemun Toys & Stationery Store Street
36, Jong-ro 52-gil, Jongno-gu, Seoul (서울특별시 종로구 종로52길 36)
Dongdaemun Station (Seoul Subway Line 1, 4), Exit 4 / Dongmyo Station (Seoul Subway Line 1, 6), Exits 6 & 7
- Operating hours
* Hours vary by store
ddmstm.com (Korean only)
Kidult shops in Hongdae
The Hongdae area, situated near a university, naturally features toy stores more suited to adults than children. Shops like Pink Bus, designed like a bus and decorated all in pink, are perfect for those looking for a unique Instagram shot. Stepping inside reveals tons of dolls and character items. For a more vintage vibe, Maison de Aloha features vintage toys and discontinued Barbie dolls. Mimi Donut, visited by BLACKPINK member Jennie, is very popular for its design, a complete recreation of Andy’s bedroom from the Pixar film “Toy Story.”
- Kidult shops in Hongdae
- Major shops
Pink Bus, Maison de Aloha, Mimi Donut, Joujou Market, Chamtopia, Jenny Rocket, Pollalla Store, etc.