Entertainment (Hallyu)

Hallyu, the Korean Wave

From dramas to movies to K-pop music, Korean entertainment has taken the world by storm.

Many Korean dramas depict the love and bonds between people. Dramas like Winter Sonata and Jewel in the Palace ignited Hallyu, the Korean Wave, and have been tremendously popular in Asian countries as well as other parts of the world. Filming locations have turned into major tourist destinations. Meanwhile, Korean movies have recently been recognized for their quality production by being invited to the Cannes Festival and the Berlin Film Festival.

Idol stars charm their audiences with songs and fabulous dance moves. Groups like TVXQ, Girls’ Generation and Kara have successfully entered the Japanese market, and their albums have taken the top spots on billboard charts. The flash mob protests by local K-pop fans in Asia, France, and the UK asking for concerts to be held in their country have also attracted media attention.

In early 2012, Girls’ Generation made an appearance on David Letterman’s Show on CBS TV, raising the status of K-pop in the US, the home of pop music.

In 2012, 'Gangnam Style' of Psy got over 1.1 billion views on YouTube and reached No.2 on the Billboard chart making 'Gangnam Style' syndrom all over the world. It also proved the competitiveness of the Korean Wave.