New Experience
Attraction
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A land of enormous variety
Visitors to Korea will also enjoy a variety of sightseeing destinations, food and entertainment. They are often amazed by the unique charms found in each region. Furthermore, regional differences allow MICE organizers the advantage of being able to select the most suitable city for their event or conference, and thereby, maximizing the benefits of hosting in a city that perfectly complements their event.
Cuisine
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The delicacies of traditional Korean cuisine
Thanks to the popularity throughout Asia of the TV miniseries "Daejanggeum: Jewel in the Palace", interest in Korean cuisine is at an all-time high. Kimchi, bulgogi, rice cakes: trying all of the delectable and healthy Korean foods will be a great experience for visitors. Despite this passion held by Koreans for their national cuisine, Western and other international restaurants are these days commonplace, and easily found in most cities.
Culture
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Time honored Confucian traditions of Korea's royal past
The majority of MICE planners have picked Korea's traditional culture as what comes first to mind when they think about Korea and have typically shown great interest in visiting historical sites and joining cultural programs. Unique cultural programs such as taekwondo training courses and Templestays, not only enrich your events but also provide participants with a once-in-a-lifetime opportunity. The Korea Convention Bureau can suggest programs or activities that complement the nature of your event or conference.
Festivals
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400 unique festivals held all year around
Over 400 festivals are held annually in Korea, promoting everything from cuisine to arts and crafts. No matter what time of year, MICE delegates and participants have the option to spend their free time celebrating alongside locals, and gaining valuable insight into Korea's past and present society.
Medical Tourism
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Amazing makeover experience
Korea is known to be an advanced country in medical services. Medical tourists can easily get information, consulting, physical examinations, aesthetic surgery, and oriental medicine, as well as other treatments from the Medical Tourism One-stop Service Center. Furthermore, Korea is increasingly becoming the center for medicine in Asia, and this is attributed to Korea's zest for technology and education.
Nature
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Revive with green tourism!
Korea is an ideal destination in East Asia for exploring the unique beauty of nature, thanks to its varied landscape and four seasons. The movement to ensure the restoration and preservation of natural habitats amid tourism development and construction has played a factor in the development of various tourist sites in Korea such as the Demilitarized Zone (DMZ), the Cheonggyecheon stream, the Upo wetlands, among others.
Pre and Post-event Programs
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A variety of pre and post-event activity programs
No matter the season, MICE-goers have the opportunity to enjoy a number of sports, leisure and cultural activities. Korea offers attendees a chance to take part in a list of Korean traditional programs and activities that can be tailored to make any event a unique and memorable one. Some popular optional pre and post-activities include cooking classes, taekwondo demonstrations and Templestays.
Price Competitiveness
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High value for money
According to the 2009 Corporate Travel Index by Business Travel News, Seoul was ranked 51st of 100 world cities in terms of cost. In 2008, Seoul ranked 18th and was recognized as the most expensive city among 8 major cities in Asia. Since then, Korea's price competitiveness as a business event destination has improved vis-a-vis other countries, and is quickly gaining appeal for value conscious planners. For example, Seoul is now considered a more economical choice in which to hold a large event than major Asian cities like Tokyo (25th), Singapore (30th) and Hong Kong (37th).
Security
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A proven safety record for a number of international events
Korea is one of the safest countries in the world and the country's crime rate is very low. It has a proven safety record for large-scale events such as the 88 Olympics, 2002 World Cup, APEC and others.
Shopping and Night Life
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Entertainment and shopping 24-7
Many visitors are often impressed with the dynamism of Korea and the country's nightlife, which is representative of the vibrant energy and passion of Koreans. Most restaurants, coffee shops, and shopping malls are open until 10pm and bars and clubs stay open until all hours of the morning. Delegates will find no shortage of food options and activities to fill their time in Korea. Furthermore, Korea's excellent public transportation systems means attractions and activities are in easy reach for independent exploration.
Teambuilding Programs
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Creative teambuilding programs to spice up events
MICE planners are always looking for fun and memorable programs to spice up their events. Korea offers a rich array of creative teambuilding programs and themed events that can all be tailored to suit your needs. In particular, Templestays and cooking courses have been much loved by participants in the past.




