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Korea Tourism Promotional Video: Miss Flower - Vibrant Memories of Summer

Korea Tourism Promotional Video: Miss Flower Vibrant Memories of Summer

The romantic Korea “Miss Flower” video series tells the story of a young couple falling in love as they walk down tree-lined rural roads, through fields of flowers, and visit other major nature-themed destinations in Korea. The Miss Flower series is comprised of short films that each feature the distinct seasons of Korea through a storytelling format, woven together with picturesque images of flowers. Each of the four episodes presents a love story that takes place in a particular season, and the videos combine into one interconnected story together. The summer episode features scenes and photos of an array of summer flowers taken by professional photographers along with information on the flowers’ blooming period and filming locations. The background music complements the scenery, and was created by music director Han Ju-heon, who also created the soundtracks of well-known Korean movies including “Christmas in August” and “One Fine Spring Day.”

“Miss Flower – Summer” features the yellow cosmos and lotus flowers of Gyeongju Wolseong Area in Gyeongsangbuk-do Province, the bamboo forests of Juknokwon (Bamboo Garden), the Metasequoia Road, and the crape myrtle of Myeokokheon Garden in Damyang, Jeollanam-do Province, the rose of Sharon at the Garden of Morning Calm in Gapyeong, Gyeonggi-do Province, and the snake’s beard of Sangju in Gyeongsangbuk-do Province. The Miss Flower video series opened with its spring-themed video, followed consecutively by summer, fall, and winter, and can be accessed via the links below.

Spring / Summer / Fall / Winter

Korea’s summer is a season of lush greenery and floral beauty. A wide variety of flowers and trees characteristically grow in colonies throughout the nation, rendering Korea’s summer even more colorful and vibrant. Major summer flowers include the yellow cosmos, lotus, metasequoia, crape myrtle, Rose of Sharon, and snake’s beard.

Gapyeong, Gyeonggi-do Province
“Rose of Sharon” of the Garden of Morning Calm (Language of the Flowers: Single-heartedness)

When the summer heat reaches its peak, the Garden of Morning Calm in Gapyeong, Gyeonggi-do Province becomes carpeted with blue hydrangea and bright orange day lilies that grow underneath the cool pine forests. More strikingly, around 200 species of Rose of Sharon are in full bloom at the Mugunghwa (Rose of Sharon) Hill inside the garden. A banquet of diverse colored rose of Sharons such as in shades of lovely powder pink, purple, lavender gray, and white will pleasantly greet visitors. The Garden of Morning Calm features over 20 different theme gardens, each housing a harmonious blend of plants. The nearby Chungnyeongsan Recreational Forest is a popular family vacation spot for its natural scenery and refreshing environment. Every summer, the Garden of Morning Calm hosts the Rose of Sharon Festival.

☞ Address: 432, Sumokwon-ro, Sang-myeon, Gapyeong-gun, Gyeonggi-do
☞ Inquiries: +82-1544-6703 (Korean, English)
☞ Hours: 08:30 - 19:00
☞ Homepage:, English)
☞ Admission: 8,000 won (Adults)
☞ 1330 Korea Travel Hotline: +82-2-1130 (Korean, English, Japanese, Chinese)
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Damyang, Jeollanam-do Province
“Bamboo” of Juknokwon (Language of the Flowers: Fidelity)
“Crape Myrtle” of Myeongokheon Garden (Language of the Flowers: Yearning)

Bamboo Forest of Juknokwon in Damyang

Juknokwon is a bamboo garden located in Damyang, Jeollanam-do Province. The garden invites visitors to take an invigorating stroll in the bamboo forest and experience various bamboo-related activities. Bamboo, which grows straight and stays green all year round, has long been considered a symbol of integrity and fidelity. In fact, the Korean expression “a person like a bamboo stick” refers to someone who is upright and does not compromise with injustice. The Yeongsangang River runs through the center, and on one side of the river bank is the bamboo grove and on the other side is the eco-trail. At the far inside of Juknokwon is Jukhyang (Bamboo Scent) Experience Village, where visitors can experience tea ceremony and pansori (traditional Korean opera). In May, the annual Damyang Bamboo Festival takes place to offer visitors a variety of bamboo-themed attractions and activities.

☞ Address: 282, Hyanggyo-ri, Damyang-eup, Damyang-gun, Jeollanam-do
☞ Hours: 09:00 - 19:00 (Open year round)
☞ Inquiries: +82-61-380-2680 (Korean)
☞ Homepage: (Korean)
☞ Admission: 2,000 won (Adults)
☞ Damyang Culture & Tour Homepage: (Korean, English, Japanese, Chinese)
☞ 1330 Korea Travel Hotline: +82-2-1130 (Korean, English, Japanese, Chinese)
☞ Related Column
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Crape Myrtle of Myeongokheon Garden

Located in Damyang, Jeollanam-do Province, Myeongokheon Garden is considered one of the most beautiful private gardens in Korea. In high summer, the three-faced, two-sided small pavilion called Myeongokheon becomes fully surrounded by red flowers. “Myeongokheon” means the sound of jade beads softly clinking together and describes the sound of the water gently lapping along the banks of the pond. The blue summer sky, the pond, and the crape myrtles in full bloom create a charming landscape. Crape myrtle blooms for one hundred days in red, which is why it was given the name “baek-il-hong” in Korean, literally meaning “a hundred days red.” Visit Myeongokheon Garden between July and September and witness the unforgettable scenery of vibrant crape myrtles.

☞ Address: 513, Sandeok-ri, Goseo-myeon, Damyang-gun, Jeollanam-do
☞ Inquiries: +82-61-380-3752 / +82-61-380-3141 (Korean)
☞ Admission: Free
☞ Damyang Culture & Tour Homepage: (Korean, English, Japanese, Chinese)
☞ 1330 Korea Travel Hotline: +82-2-1130 (Korean, English, Japanese, Chinese)

Metasequoia Road

Metasequoia Road in Damyang, Jeollanam-do Province greets visitors with scenes that change with the seasons throughout the year. Fresh green sprouts shoot up in the spring, exuberant green leaves create shade in the summer, trees turns deep brown in the fall, and white snow coats tree branches in winter. Lined with tall metasequoia trees, the road was originally a part of National Highway No. 24 that connects Damyang to Sunchang. The trees were planted along the road in the early 1970s as a part of the national boulevard creation project. The sparsely-branched 3 to 4-year-old saplings have now grown into towering trees reaching over 10 meters in height. It is widely considered to be one of the most beautiful roads in Korea.

☞ Address: 578-4, Hakdong-ri, Damyang-eup, Damyang-gun, Jeollanam-do
☞ Inquiries: +82-61-380-3154
☞ Admission: 1,000 won
☞ Damyang Culture & Tour Homepage: (Korean, English, Japanese, Chinese)
☞ 1330 Korea Travel Hotline: +82-2-1130 (Korean, English, Japanese, Chinese)

Gyeongju, Gyeongsangbuk-do Province
“Yellow Cosmos” & “Lotus” of Wolseong Area (Language of the Flowers: Affection & A Pure Heart)

The yellow cosmos and lotus flowers start to bloom in the summer sunshine in late July throughout Gyeongsangbuk-do Province every year. The blooming sites include the areas in and around Gyeongju Wolseong Flower Garden, Cheomseongdae Observatory, Gyerim Forest, Anapji Pond, Bunhwangsa Temple, Hwangnyongsa Temple Site, and Dongbu Historic Complex. The lotus flowers are a fitting flower for Gyeongju, a historical city that still contains traces of the resplendent Buddhist culture. Traditionally, the lotus is said to represent the Buddha’s true intensions. At the Lotus Garden, diverse colored lotus flowers bloom and boast their purity and fragrance. The blooming dates of lotus flowers are from mid-June to early September.

☞ Related Column
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Sangju, Gyeongsangbuk-do Province
“Snake’s Beard” of Sango-ri Pine Forest (Language of the Flowers: Endurance)

The pine forest located in Sango-ri, Sangju-si, Gyeongsangbuk-do Province is covered with a blanket of lilac purple bell-shaped flowers called snake’s beard that bloom from May to August. Sango-ri’s pine forest is popular among tourists and photographers, as the soft purple flowers create a colorful contrast against the 200 to 300-year-old pine trees. The roots of the snake’s beard are used as a medicinal herb in Korean medicine. As snake’s beard grows well in the shade, it is often spotted blooming in the shaded gardens of apartments and other buildings. The pavilion inside the pine forest provides a great resting place for enjoying the beautiful scenery.

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A Place for All Five Senses: Slow City Sangju
Date 08/20/2013

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