|PSY's Wiki Korea Introducing Unique Facets of Korean Culture|
Psy is set to promote Korean style worldwide by appearing in a 2013 TV commercial for the Korea Tourism Organization (KTO). KTO (visitkorea.or.kr) has been producing TV commercials every year to promote Korea’s various attractions. This year’s commercial highlights the unique energies characterizing Korean culture – Gi (universal energy), Heung (intrinsic sense of joy), and Jeong (attachment, affection and consideration) – and introduces key and universal terms in the form of a wiki. In this commercial, Psy wittingly introduces Korea’s samgyeopsal, Jeju Olle Trail, Myeongdong Cosme Road and other key Korean tourism icons. Starting June 2013, Psy’s Wiki Korea will be aired on major media outlets worldwide, Youtube, Youku, and on buzzKorea.