Underground Shopping Malls

Gangnam Terminal Underground Shopping Center【 Photo: Gangnam Terminal Underground Shopping Center Goto Mall 】

Underground goldmine for fashion trendsetters

Korea's underground shopping mall is where fashion trendsetters in Korea gather to check out the latest trend from fashion-forward stores that don't put a dent in your budget. Some underground shopping malls have recently gone through renovations to provide a more convenient shopping experience. The biggest merit of underground shopping malls is the diversity of apparels available at extremely affordable prices compared to those sold at department stores and shopping outlets. Be sure to bring some cash along as some stores don't accept credit cards.

Gangnam Station Underground Shopping Center

  • Gangnam Station Underground Shopping Center01
  • Gangnam Station Underground Shopping Center02
  • Gangnam Station Underground Shopping Center03
【 Photo: Fashion items for sale at Gangnam Station Underground Shopping Center 】

Gangnam Station Underground Shopping Center is one of the most popular places for shoppers in their 20s and 30s. This is also a place where you can familiarize yourself with the famous "Gangnam Style." High-quality fashion brands, as well as other fashion accessories like shoes, hats and sunglasses, can be found at excellent prices. Even if you're not looking to buy right away, Gangnam Station Underground Shopping Center is great for browsing. For these reasons, this shopping center attracts students and frugal youths.

  • Directions: Gangnam Station (Seoul Subway Line 2, Shinbundang Line), connected to station.
  • Operating hours: 10:00-22:00 / Open all year round (varies by shop)

Goto Mall (Gangnam Terminal Underground Shopping Center)

Gangnam Terminal Underground Shopping Center 【 Photo: Famille Station 】
  • Gangnam Terminal Underground Shopping Center
  • Gangnam Terminal Underground Shopping Center
【 Photo: Charming display at Goto Mall 】

Goto Mall, or previously known as the Gangnam Terminal Underground Shopping Center, is conveniently attached to the Express Bus Terminal Station's transfer passageway that connects Lines 3, 7 and 9. Goto Mall mainly features clothing, fashion accessories, interior products, flowers and other attractive items mainly targeted towards female consumers. It's also connected to Famille Station and Shinsegae Department Store (Gangnam Branch), allowing visitors to enjoy a wide variety of shopping options.

  • Directions: Express Bus Terminal Station (Seoul Subway Line 3,7, 9), connected to station.
  • Operating hours: 10:00-22:00 / Open all year round (varies by shop)
  • Famille Station website: www.centralcityseoul.co.kr (Korean, English)

Bupyeong Modoo Mall (Bupyeong Underground Shopping Mall)

Foreign language interpretation services【 Photo: Interior of Bupyeong Modoo Mall 】

Bupyeong Modoo Mall (Bupyeong Underground Shopping Mall) boasts a variety of fashion and styles offered by approximately 1,400 individual businesses gathered in an area of approximately 31,000 square meters. Simply wandering from shop to shop can be fun, but you can easily get lost due to the large number of shops. In that case, use the color indications marked on the floor to find your way. Spreading out from the center of the shopping mall, the path divides into red, green, and blue trails, while the area around the fountain is orange. These color indications will not only prevent you from getting lost, but it will guide you to any store you want!

  • Directions: Bupyeong Station (Seoul Subway Line 1, Incheon Subway Line 1), connected to station.
  • Operating hours: 10:00-22:00 / Red & Green paths (Exit 14-17), closed 1st & 3rd week Tuesday of every month / Orange, Blue, & Green paths (Exit 9-13), closed 2nd & 4th week Tuesday of every month (varies by shop)
  • Website: www.bpsm.co.kr (Korean, English, Chinese)

Seomyeon Underground Shopping Center

  • Seomyeon Underground Shopping Center
  • Seomyeon Underground Shopping Center
【 Photo: Interior of Seomyeon Underground Shopping Center (Credit: Seomyeon Underground Shopping Center) 】

Seomyeon Underground Shopping Center has a long history in Seomyeon, the most bustling area in Busan and a hub of public transportation. The shopping center has a great number of clothing, accessory, and shoe stores, and is connected to Daehyeon Free Mall Busan Branch and Lotte Underground Mall. Seomyeon Underground Shopping Center is known for offering fashion style collection from both popular brand stores as well as less popular but affordable ones. The shopping area also continues to the ground level, making it one of the best spots to wander around in the city. In addition, the Information Desk found at the center underground mall offers interpretation services for international tourists. Known as the "Silver Interpreters," they provide assistance on Monday to Saturday from 09:00 to 19:00 in English, Chinese, and Japanese, depending on staff schedule.

  • Directions: Seomyeon Station (Busan Subway Line 1,2), connected to subway.
  • Operating hours: 10:00-22:00 / Closed 1st week Tuesday of every month (varies by shop)

Daehyeon Free Mall – Daegu Branch

  • Daehyeon Free Mall - Daegu Branch
  • Daehyeon Free Mall - Daegu Branch
【 Photo: Musical Square in Daehyeon Free Mall (Credit: Daegu Metropolitan City) 】

Located on Dongseong-ro, the heart of Daegu, Daehyeon Free Mall – Daegu Branch is the biggest underground shopping center that is loved by locals. The mall is easily accessible via subway from Jungangno Station (Daegu Subway Line 1) and the many city buses that stop here. Out of all underground malls, it prides itself for having the only musical square that showcases four excellent international musicals, whose posters adorn the walls of the square. There are also many photo zones found within the mall where visitors can take memorable photos.

  • Directions: Jungangno Station (Daegu Subway Line 1), connected to station.
  • Operating hours: 11:00-22:00 / Closed 1st week Monday of every month (varies by shop)
  • Website: www.primall.co.kr (Korean only)

This page was last updated on October 25, 2017, and therefore information may differ from what is presented here.