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As the second largest city in Korea, Busan is famous for both tourist and shopping attractions. Giant department stores (such as Shinsegae Centum City, the largest department store in the world) and numerous shopping streets offer a wide selection of merchandise, drawing local and international visitors year-round.

Busan is home to the Jagalchi Market, famous for its astounding variety of fresh seafood sold at extremely reasonable prices. Visitors can even have their purchases prepared right in front of them, ensuring the freshest meal or snack possible. The seafood market is full of the sights, smells, and sounds of fresh seafood caught in the waters right off the Busan Port. Various traditional markets such as the Gukje Market also treat guests to the boisterous, vibrant marketplace experience and the incomparable hospitality of the merchants and citizens of Busan.


Busan Map
  • a  Jagalchi Market
    Seafood as Far as the Eye Can See
    Notable Items: fresh seafood and freshly-packaged dried seafood products
    Jagalchi Market is the largest seafood market in Korea. Here, visitors can taste the best in fresh seafood, following their purchases from cutting board to table.
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  • a  Gukje Market
    One-of-a-kind Wares at Gukje Market
    Notable Items: accessories
    Gukje Market is one of the better known traditional markets in Busan, offering diverse Korean and imported items for both wholesale and retail purchase. The daunting array of unique items makes Gukje one of the most popular places in Busan among visitors.
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  • a  Nampo-dong
    No. 1 Tourist Attraction in Busan
    Notable Items: clothing and accessories
    As the main stage of the Pusan International Film Festival, Nampo-dong is also home to many shops selling non-brand items at inexpensive prices. Countless street stalls boast delicious street food.
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  • a  Centum City
    Both Fashion and Tourism at Centum
    Notable Items: clothing and cosmetics
    Centum City houses two high-end, giant department stores: Shinsegae Centum City and the Lotte Department Store at Centum. Centum City is also connected to Haeundae, the most popular tourist destination in Busan.
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