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Apgujeong and Cheongdam-dong are the most renowned fashion streets in Korea, symbolizing luxury and class. The two areas are not only home to major international and designer brands, but are also the first places to debut pieces by new designers and showcase the latest fashion styles. Rodeo Street in Apgujeong is the center of fashion in Gangnam, attracting droves of young fashionistas who scour the fashion shops for the perfect outfit, or get their hair done at one of the area’s chic hair or beauty salons.

The Galleria near Rodeo Street is home to leading luxury brands from around the world. The streets of Apgujeong and Cheongdam-dong are flanked with a glittering array of designer shops; if you are looking for luxury items in Korea, this is an area not to be missed. The area’s anchor stores further convey the unique atmosphere and style of this fashion epicenter.

  •   Hyundai Department Store - Apgujeong Branch (Main store) (현대백화점 (압구정본점))
    Hyundai Department Store - Apgujeong Branch (Main store) (현대백화점 (압구정본점))
    Hyundai Department Store offers selection of goods to lead a life of cultural abundance and express individualism. Located at the center of luxury goods...
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  •   Loccitane (록시땅)
    Loccitane (록시땅)
    Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual...
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  •   Apple Pi
    Apple Pi
    Apple Pi offers cute and pretty casual wear items for women in their twenties and thirties. Customers have their choice of a diversity of items from knit...
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  •   Galleria Department Store - Main Branch (갤러리아 백화점(명품관) 본점)
    Galleria Department Store - Main Branch (갤러리아 백화점(명품관) 본점)
    The Galleria Department Store is well known as the most popular luxury-brand fashion mall in Seoul. Located in the wealthy district of Apgujeong-dong,...
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