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Rediscover the Beauty of Tradition | Official Korea Tourism Organization

Rediscover the Beauty of Tradition

10:00- Bukchon Hanok Village


Seoul is a fascinating place where tradition and modernity exist harmoniously, and there’s no better way to start exploring this interesting dichotomy than with a visit to the Bukchon Hanok Village.

Located to the north of the royal palaces, the Bukchon Hanok Village was the home of the noble class during the Joseon Dynasty. A number of beautiful traditional Korean houses from this era still remain today.

Take a map in your hand and take your time wandering throughout the village to explore everything it has to offer. Each turn unfolds in a new series of delights; visitors are sure to be captivated by the gorgeous architecture, museums, and galleries hidden throughout the web of alleyways in Bukchon.

Bukchon Cultural Center
Open to the public free of charge, the center gives visitors the opportunity to experience traditional Korean culture and provides local tourist information.

Owl Art & Craft Museum
View an impressive display of over 2,000 owl-related items hailing from 80 different countries. Finish off your tour around the museum with a savory cup of tea, free of charge.
(Exhibition hours: 10:00-19:00 / closed on Mondays / entrance fee: ₩5,000, includes tea)

How to Get There
Approximately 300m from Exit #2, Anguk Station (Subway Line 3)

12:00- Samcheong-dong


Samcheong-dong Street lies to the west of Bukchon Hanok Village near Gyeongbokgung Palace in an area full of traditional architecture. Far from your typical city street with cookie-cutter stores selling mass-produced wares, shops along Samcheong-dong boast distinctive items by local artists and designers.

Each alley in Samcheong-dong is full of restaurants selling both Korean and western food. Sujebi (traditional Korean soup with chunks of dough) and kalguksu (wheat flour noodle soup) are delicious dishes that are highly recommended.


How to Get There
Approximately 1.1km from Bukchon Hanok Village (16-minute walk)

15:00- Gyeongbokgung Palace


Built in 1395, Gyeongbokgung Palace is the most famous royal palace in Korea. Known for its architectural beauty and monstrous proportions, the palace lies to the west of Samcheong-dong.
(Closed on Tuesdays / Entrance fee: ₩3,000)

How to Get There
870m from Samcheong-dong (13-minute walk)

16:30- Insa-dong


Insa-dong is right across from Gyeongbokgung and is home to shops, galleries, and cafés selling traditional crafts, ceramics, and teas. Insa-dong is a must-visit for those looking for unique crafts and souvenirs.



How to Get There
Approximately 830m from Gyeongbokgung toward Anguk-dong Intersection (12-minute walk)

18:00/20:00- Jump Performance


What better way to wrap up your day of touring and shopping than by watching ‘Jump,’ a wildly popular, nonverbal performance sure to make you laugh.
-Monday: 20:00
-Tuesday-Saturday: 14:00 / 20:00
- Sundays and holidays: 15:00 / 18:00

How to Get There
Jump Theater is located between Insa-dong and Jongno (Cinecore Building across from Tapgol Park between Jonggak Station and Jongno 3-ga Station)

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