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Where Tradition and Modern Artistic Sensibilities Meet

Samcheong-dong is one of the most unique places in Seoul. Gyeongbokgung Palace (the home of royalty during the Joseon Dynasty) lies to its left and Changdeokgung Palace (a secondary palace during the Joseon Dynasty) to its right, with Cheong Wa Dae (the President’s Office) and Insa-dong to the north and south respectively. According to the principles of feng-shui, Samcheong-dong is said to have the absolutely ideal location. Samcheong (sam means “three” and cheong “clean or good”) was given its name in reference to the three things it has plenty of: clean water, beautiful neighboring mountains and kind-hearted residents.

Maintaining the Antique Beauty of Korean Traditional Houses
Samcheong-dong is famous for its Bukchon Hanok (Korean traditional houses) Village. Synonymous with Samcheong-dong, Bukchon refers to the north area of the old capital city where the aristocratic classes lived during the Joseon Dynasty. Maintained remarkably well, the calm, antique beauty of Korean traditional houses standing proud amid the hustle and bustle of the city makes Samcheong-dong one of the most extraordinary places in Seoul. Samcheong-dong seems to appeal to artistic types and in recent years, chic galleries, restaurants, cafés, and accessory shops have sprung up in the surrounding area, respectful integrating themselves into the area’s traditional feel.

Distinctive Cafés and Accessory Shops
Samcheong-dong is home to distinctive cafés, shops, and galleries. Art appreciators have their choice of roughly forty different galleries displaying pieces from professional artists with exceptional skill. The area is filled with European-style cafés and trendy shops that have blended into the traditional landscape, some even taking up residence in renovated hanok that otherwise may have been left to ruin. For those interested in shopping, the area delivers an array for colorful accessory shops along both Main Street in Samcheong-dong and Hwagae-gil Street.

Samcheong-dong radiates serenity, comfort and character not readily seen in other places crowded with giant shopping malls. It’s no wonder it has made such deep impression on visitors from all over the world.

Samcheong-dong Samcheong-dong Samcheong-dong

Tourist Information Center

  • Bukchon Tourism Information Center

    Located in front of Jeongdok Library near Exit #1, Anguk Station (Subway Line No.3), the center provides tourism information on the Bukchon Hanok Village and Samcheong-dong as well as interpretation services in English and Japanese.

    1. • Hours: 10:00~18:00
    2. • Tel: +82-2-731-7312
    Bukchon Tourism Information Center

Locker Rentals

  • Anguk Station, Subway Line No.3

    • Fees are charged every four hours up to 12 hours, after which fees are charged once every 12 hours.
    • Accepted forms of payment: T-Money Card (electronic transit card), credit cards, cash


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