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Star Avenue (Lotte Town) represents the most stars under one roof, but if you’re looking to see some of your favorite stars’ most beloved items, check out The Ninth Avenue Star Shop run by the stars themselves. For a more interactive experience, try the karaoke at Everysing and check out their exciting array of character products. Relax with a trip to Kwon Sang-woo’s café (or cosmetic shop) in Myeong-dong or swing by Ryu Shi-won. Or, head to Insa-dong to pick up a hat at BH & C designed by Lee Byung-hun before continuing to the Namiseom Seoul Center and Namiseom, the place where the famous drama ‘Winter Sonata’ was filmed. Whether you’re looking for a quiet afternoon in a café or an adrenaline-filled shopping spree, there are a variety of options for national and international surfers of the ‘Korean Wave.’

  • BH Shop - Sinsadong Garosu-gil Road Branch (신사동 가로수길-이병헌 스타샵)
    BH Shop - Sinsadong Garosu-gil Road Branch (신사동 가로수길-이병헌 스타샵)
    [Insa-dong]
    Run by the Korean celebrity, Lee Byung-hun, BH Shop boasts an impressive array of hats worn and designed by the star. Mr. Lee...
    see details
  • EXR Team 106 Gallery (Ryu Siwon Star Shop) (이엑스알 팀106 갤러리 (류시원 스타샵))
    EXR Team 106 Gallery (Ryu Siwon Star Shop) (이엑스알 팀106 갤러리 (류시원 스타샵))
    [Myeong-dong]
    Opened in July 2009, EXR in Myeong-dong consists of two floors. Its first floor sells basic EXR items while the second floor offers...
    see details
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