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Closed: New-Freya (뉴프레야)   
Closed: New-Freya (뉴...
Closed: New-Freya (뉴...
  • Closed: New-Freya (뉴...
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
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20, Jangchungdan-ro 13-gil, Jung-gu, Seoul
서울특별시 중구 장충단로13길 20 (을지로6가)
Type / Products
Shops/Malls / Department store / fashion mall offering various apparels, fashion accessories, a movie theater, and other entertainment facilities
- 1330 tt call cneter +82-2-1330 (Korean, English, Japanese, Chinese)
- For more info +82-2-2048-4800 (Korean) / Department Store +82-2-2048-2030 (Korean)
Homepage (Korean only)
VisitKorea does not guarantee the quality of products or services introduced on its site and is not responsible for any direct or indirect losses resulting from use of said products or services.

New-Freya is a designated tourist attraction that was visited by many foreign tourists during the World Cup. It is one of the largest fashion malls of Dongdaemun, competing with both Migliore and Doota.

New-Freya provides a number of convenient facilities and leisure sites to pack more fun into each visit. New-Freya’s MMC Theater is open 24 hours a day, and other forms of entertainment can be found at the [N] Zone, including karaoke, PCs, DVDs, a colatec (a club exclusively for young teenagers), and a gaming arcade. Other facilities include the largest state-of-the-art sauna in Korea, a fitness center, golf range, food court, hospital, securities exchange, travel agency, bookstore, and flower shop.
Operating Hours
10:30pm - 5:00am the next day
Department Store 10:30am - 10:30pm
Every Monday
Department Store closes for 1 Monday per month
Store Information
23F : Sky Music Park
17F~22F : Officetels (335 rooms)
15F~16F : Offices
14F : Broadcasting Academy
13F : Examination Center/Medical Clinic/Pharmacy
12F : State-of-the-Art Spa/Sauna
11F : Wedding Hall
10F : Multiplex Cinema MMC (10 Theaters)
9F : Game Zone/Fancy/Food Court
8F : Korean/Japanese/Chinese Restaurant
6F~7F : Dongdaemun Fashion Shops
5F : Star Shops/Import Luxury Shop
B1~4F: Department Stores
B2 : Korean Specialty Stores/International Hall
B3 : Parking Facility for Women & Handicapped
B6~B4 : Warehouse/Parking Facility
Assistance for Foreigners
English, Japanese
Credit Cards
All major credit cards accepted
Baby Stroller Rental Services
- Seoul Subway Lines 1 or 4 Dongdaemun Station Exit #8 >> 5min walk
- Seoul Subway Lines 2, 4, or 5 Dongdaemun History & Culture Park Station Exit #9; 5min walk
Tourist Sites
Megabox Dongdaemun (메가박스 동대문)
Megabox Dongdaemun (메가박스 동대문)
  • Region : Jung-gu Seoul
  • Theme :
  • Megabox Dongdaemun opened in September 2008 and is one of the most recent branches among some 200 Me...
K-live (케이라이브)
K-live (케이라이브)
  • Region : Jung-gu Seoul
  • Theme : Auditoriums
  • K-live, the world’s first K-pop hologram performance hall invites you to a world of hallyu fantasy....
Dongdaemun Fashion Town Special Tourist Zone (동대문 패션타운 관광특구)
Dongdaemun Fashion Town Special Tourist Zone (동대문 패션타운 관광특구)
  • Region : Jung-gu Seoul
  • Theme : Amusement Parks/ Tourist Resorts
  • Regarded as the capital of Korea’s fashion industry, Dongdaemun Fashion Town is a fashion town that ...
Dongdaemun Design Plaza (동대문디자인플라자 (DDP))
Dongdaemun Design Plaza (동대문디자인플라자 (DDP))
  • Region : Jung-gu Seoul
  • Theme : Exhibition & Memorial Halls
  • Dongdaemun Design Plaza (DDP) is a blend of traditional buildings, relics and cutting-edge modern mu...
Gansong Art Museum (간송미술관)
Gansong Art Museum (간송미술관)
  • Region : Jung-gu Seoul
  • Theme : Art Museums/ Art Galleries
  • Nestled in a tranquil neighborhood, the Gansong Art Museum, which stretches over 4,000 pyeong (13,22...

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