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Closed: New-Freya (뉴프레야)   
Closed: New-Freya (뉴...
Closed: New-Freya (뉴...
  • Closed: New-Freya (뉴...
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
  • Closed: New-Freya (뉴프레야)
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20, Jangchungdan-ro 13-gil, Jung-gu, Seoul
서울특별시 중구 장충단로13길 20 (을지로6가)
Type / Products
Shops/Malls / Department store / fashion mall offering various apparels, fashion accessories, a movie theater, and other entertainment facilities
- 1330 tt call cneter +82-2-1330 (Korean, English, Japanese, Chinese)
- For more info +82-2-2048-4800 (Korean) / Department Store +82-2-2048-2030 (Korean)
Homepage (Korean only)
VisitKorea does not guarantee the quality of products or services introduced on its site and is not responsible for any direct or indirect losses resulting from use of said products or services.

New-Freya is a designated tourist attraction that was visited by many foreign tourists during the World Cup. It is one of the largest fashion malls of Dongdaemun, competing with both Migliore and Doota.

New-Freya provides a number of convenient facilities and leisure sites to pack more fun into each visit. New-Freya’s MMC Theater is open 24 hours a day, and other forms of entertainment can be found at the [N] Zone, including karaoke, PCs, DVDs, a colatec (a club exclusively for young teenagers), and a gaming arcade. Other facilities include the largest state-of-the-art sauna in Korea, a fitness center, golf range, food court, hospital, securities exchange, travel agency, bookstore, and flower shop.
Operating Hours
10:30pm - 5:00am the next day
Department Store 10:30am - 10:30pm
Every Monday
Department Store closes for 1 Monday per month
Store Information
23F : Sky Music Park
17F~22F : Officetels (335 rooms)
15F~16F : Offices
14F : Broadcasting Academy
13F : Examination Center/Medical Clinic/Pharmacy
12F : State-of-the-Art Spa/Sauna
11F : Wedding Hall
10F : Multiplex Cinema MMC (10 Theaters)
9F : Game Zone/Fancy/Food Court
8F : Korean/Japanese/Chinese Restaurant
6F~7F : Dongdaemun Fashion Shops
5F : Star Shops/Import Luxury Shop
B1~4F: Department Stores
B2 : Korean Specialty Stores/International Hall
B3 : Parking Facility for Women & Handicapped
B6~B4 : Warehouse/Parking Facility
Assistance for Foreigners
English, Japanese
Credit Cards
All major credit cards accepted
Baby Stroller Rental Services
- Seoul Subway Lines 1 or 4 Dongdaemun Station Exit #8 >> 5min walk
- Seoul Subway Lines 2, 4, or 5 Dongdaemun History & Culture Park Station Exit #9; 5min walk
Doota (두산타워)
Doota (두산타워)
  • Region : Jung-gu Seoul
  • Type : Traditional Markets
  • Doota is a fashion mall full of trendy fashion items. There are 540 stores throughout the 8-story bu...
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
  • Region : Jung-gu Seoul
  • Type : Traditional Markets
  • The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories fo...
Dongdaemun Shopping Complex · Dongdaemun Shopping Town (동대문종합시장 쇼핑타운)
Dongdaemun Shopping Complex · Dongdaemun Shopping Town (동대문종합시장 쇼핑타운)
  • Region : Jongno-gu Seoul
  • Type : Shops/Malls
  • The Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in Decembe...
Migliore - Dongdaemun Branch (밀리오레 (동대문점))
Migliore - Dongdaemun Branch (밀리오레 (동대문점))
  • Region : Jung-gu Seoul
  • Type : Shops/Malls
  • Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of ...
Hello apM (헬로에이피엠)
Hello apM (헬로에이피엠)
  • Region : Jung-gu Seoul
  • Type : Shops/Malls
  • Hello apM is a centrally located shopping in Dongdaemun market that appeals to young people because ...

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