Organization (KTO) has launched a new tourism brand to the world -
'Imagine your Korea'. The new brand reflects KTO's ambition and
aspiration to attract 20 million tourists and to advance Korea as a global
Korea' promotes the various charms of Korea in an effective and proactive
manner to tourists. It reflects the improved global status of Korea
through Korea's beautiful natural environment, rich tradition and
history. At the same time it portrays Korea as a trendy and creative
tourist destination that leads the global pop-culture.
The new brand
image emphasises the 'K' in Korea to symbolise a variety of resources that are
offered in Korea such as K-Food, K-Culture, K-Pop & K-Style. The
selected slogan design portrays energetic and dynamic aspects of Korea and a
welcoming message to every foreign visitor.
The 'K' which is
often used to represent and symbolise Korea, portrays the welcoming open arms
of Korea to visitors. The multi-coloured stripes on the 'K' uses one of
Korea's most representative colour combinations, symbolising the variety of
experiences Korea has to offer. The swirling 'O' was derived from the twirling
ribbon of the sangmo, a hat worn during the traditional Korean farmers
The President of
KTO Choo-Suk Byun stated at the launch of the new tourism brand on 22nd July,
2014 "Last year the number of foreign visitors to Korea exceeded 12
million, which in turn served the opportunity for Korea to make a new
leap forward to become an advanced tourism country, in name and reality.
Foreigners visit Korea not just because of physical accessibility and
reasonable prices but because of their desire to experience the latest trends,
cuisine, culture and lifestyle of Korea. In short, the nature of tourism
in Korea has changed."
"With the launching of the new brand we can reinforce the global awareness
that Korea is a creative country filled with the latest trends and
sophisticated culture, thereby contributing to the opening of an era that
welcomes 20 million foreign tourists in the future."
At the same time
KTO launched the 'Tour Imagination' campaign where foreign visitors can have
the opportunity to win one of eight trips to Korea this Autumn. KTO's
'Tour Imagination' offers the opportunity to experience the beauty of
Korea in Autumn. Winners will be asked to record videos of their journeys
and share them online.
To have a chance
to win a trip to Korea you need to enter online by 31 August,2014 www.tourimagination.com
Eight winners will be selected at random to receive a four day vacation for two
in Korea this October and November.
Learn more about
Korea's new tourism brand image at www.imagineyourkorea.com
Dated 28 July,
information: Jennifer Doherty, PR/Marketing Manager, KTO Sydney
Email: firstname.lastname@example.org Phone: