|Title||Korea is 'Asia's Leading Sports Tourism Destination' - World Travel Awards 2012|
Korea has been named 'Asia's Leading Sports Tourism Destination' at the 2012 World Travel Awards in Singapore.
Korea has emerged as a leading force in the ‘Sports Tourism’ arena and the award caps another wonderful year. A year in which our destination’s awareness reached new heights during the London Olympics, showcasing Korean Culture at Saatchi Gallery, hosting a K-Pop singing and dance competition, advertising on the world famous Piccadilly lights and through the achievements of our athletes – 5th in the Medal table. We are very excited that the Olympic flame will land in Korea once again for the 2018 Winter Olympics in Pyeongchang and another opportunity to attract and host the biggest events in the world.
The London office of Korea Tourism Organization has pushed forward many initiatives to harness Korea’s ‘Sports Tourism’ potential; these have included a partnership with GB Taekwondo over the last couple of years and the publication of a bespoke sport tourism supplement that was picked up by the global travel media.
Ramy Salameh, PR Manager of Korea Tourism Organization (KTO) said ‘Korea has hosted pretty much all the biggest sporting festivals the world has to offer and each one has created their own lasting legacy and the award is confirmation of our continued successes’.
Next year we look forward to hosting the Pyeongchang Special Olympics, World Rowing Championships, the opening of a new Taekwondo Park in Muju and the Suncheon Garden Expo, so we welcome you to come and ‘recharge your energy’ in Korea.
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