With travel being restricted, people are reliving their past adventures and dreaming about moments where they explored their favourite destinations with a hope to travel again. In a perfect ode to this sentiment, Korea Tourism Organization (KTO) has launched a new campaign – #TakeMeBackToKorea – to allow holidaymakers to reminisce about their Korea trip or to plan for their future travel.
The latest campaign is a journey through the destination’s modern and exciting offerings – from World Heritage sites, Instagram-worthy locations to traditional Korean cuisine and unrivalled shopping spots. Based on the desire of vacationers to “escape” from the confinement of their homes and look back on their travel memories, #TakeMeBackToKorea serves to make travellers want to visit this vibrant destination soon.
The engaging campaign film encapsulates glimpses of memoirs from popular YouTubers vacationing in Korea, while they ponder over their experiences through stunning, throwback photographs and videos. Showcasing the Pass on Challenge, each YouTuber partakes in flipping through their travel album and bringing alive moments from Korea like never before! Each one moves on to placing their treasured photo from the trip onto the album and passing it to their influencer friend, who mirrors this action. The fun video underscores the exuberance of the destination coupled with the enthusiasm of influencer partners, transporting viewers straight to Korea!
Speaking about the campaign, Young Geul Choi, Director Korea Tourism Organisation, New Delhi Office, said, “India has always been a priority for South Korea and we are going digital to remain at the top of the travellers’ mind. We have conceptualised #TakeMeBackToKorea to engage people across India and remind them about the beauty and uniqueness of travelling to South Korea. Once travel opens up, there will be a sudden demand for travel to places which not only entertain, but provide a healing experience as well. With carefully, curated strategies in place, safety measures and abundant private locations to explore, we look forward to welcoming visitors to our abode soon!”
Original article at https://travel.economictimes.indiatimes.com/news/destination/international/keeping-korea-alive-in-the-minds-of-travellers/78120879