What's Happening

Korea Tourism Organization to promote Busan to Nordic market at MATKA and beyond

  • Date01/15/2020
  • Hit2815

The London office of the Korea Tourism Organization (KTO) is to attend the upcoming MATKA Nordic Travel Fair from the 16th to 20th of January in Helsinki, Finland. MATKA is the largest travel industry event in Northern Europe, with an annual attendance of more than 50,000 consumers and 20,000 professionals from the travel trade.

At this year’s event, KTO’s focus will be on introducing the rising destination of Busan to the Nordic market. Finnair will launch direct flights from Helsinki to Busan on 30th March 2020, creating a new gateway for both tourists and business travellers visiting Korea from Europe.


Video advertisements promoting Busan will play in and around Messukeskus Exhibition Center for the duration of the travel fair, while representatives from Busan Metropolitan Government and Busan Tourism Organization will join KTO on their stand in order to answer questions and promote the city with special gifts.


In addition, visitors to the KTO stand will be able to collect general information about travel to Korea, as well as try their hand at learning Hangeul, the Korean alphabet, by creating personalised souvenirs.


Ahead of MATKA, KTO will also host a Korea night for members of the travel industry on Tuesday 14th January to highlight the rising prominence of the destination. Representatives from Busan, Finnair, and several Korean DMCs will be in attendance to meet press and industry professionals, along with His Excellency Cheon Joonho, the Korean Ambassador to Finland.


Find KTO at MATKA stand 7n108..


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For more information, please contact:
Olivia Buckley, Marketing Assistant event@gokorea.co.uk
(+44) (0) 207 321 2535 ext. 201