Last week the Korea Tourism Organization announced the appointment of K-Pop girl group ITZY as its new honorary ambassador. This comes as a rare piece of exciting news at a time when travel is still limited due to Covid-19, and we hope ITZY’s dynamic contribution to our online advertising campaign will provide much-needed comfort and inspiration as you start thinking about your next trip to Korea.
ITZY is an up-and-coming girl group that debuted in 2019 under JYP Entertainment and is already making waves in the K-Pop industry. The five members – Yeji, Lia, Ryujin, Chaeryeong and Yuna – have gained a substantial following thanks to their upbeat songs, cutting-edge performances and vibrant personalities.
As an introduction to the new ambassadors, a series of six promotional videos featuring exclusive performances by ITZY was published to the KTO YouTube Channel throughout August. The videos showcase the Rhythm of Korea and are split into a variety of themes including adventure, beauty, taste, healing and nightlife, offering a unique experience for each visitor.
In more local news, the Korea Tourism Organization London Office has collaborated with National Geographic Traveller on their September/October 2020 issue, whose print edition was released yesterday and features an extended advertorial on South Korea: The Edge of Asia.
The article introduces a diverse selection of Korea travel highlights, from the city streets of Seoul and Busan to the rocky outcrops of Jeju Island and Gangwon-do. For those interested in Korean history and inter-Korean relations, there’s a special feature on how to make the most of your visit to the Demilitarized Zone on the North-South Korean border.
This year most of our promotions have moved online as we adapted to the challenges presented by the pandemic, and we are grateful for the positive response we have received across our social media channels. As our recent slogan illustrates, our hearts are always open and we look forward to welcoming you safely to Korea as soon as possible.
For more information, please contact:
Ruby James, Marketing Coordinator
(+44) (0) 207 321 2535 (ext. 201)