“Hallyu” or “Korean (cultural) wave” refers to the spread of Korean culture sparked by global interests. In the early 2000’s, the major interest was in Korean TV dramas; more recently, it has shifted to K-pop music.
The Korea Tourism Organization would like to know where your other Hallyu interests lie. Please take your time to participate in the Hallyu Survey, so that we may serve you better by providing more useful and relevant information. After completing the survey, you will be automatically entered into a prize draw to win one of five unique Korean souvenirs.