Photo credit: Korea Tourism Organization
The Korea Tourism Organization (KTO) recently launched a mobile tourism brochure called “Korea Travel Guide” in an effort to make it easier for international travelers to appreciate Korea’s tourist attractions. The app was developed based on the results of a recent study which showed that travelers prefer reading e-books than printed materials. In addition, the KTO also focused on reflecting today’s mobile travel trends as more and more FITs (Free Independent Travelers) use a mobile device to consume content and find travel information online.
This application provides useful travel information and is also loaded with some interesting features such as a location-based search tool, audio support, archiving, updated currency rates, and weather forecasts. The app’s visual design and user experience is also more intuitive for users, allowing them to swipe through the pages just like flipping through a book. Users can also bookmark pages, jot down notes, or take photos. Sharing on social media channels or testing your language skills while you’re on the go is also quick and easy through this app.
The “Korea Travel Guide” is a free app and can be downloaded on Googleplay and AppStore. Operator data charges may apply when you’re using 3G or 4G networks.