Korea Tourism Organization (KTO) recently conducted a survey about Hallyu among 300 people 10 to 49 years of age in the UK and France. The survey results revealed that 77% of the respondents agreed that Hallyu has improved Korea’s image. As for viewing habits, 80% said that they watch Hallyu-related content such as music videos, dramas, or movies at least once a week. 50.7% said that K-pop is the most interesting type of Hallyu content. Big Bang was selected by 26.3% of the respondents as their favorite artist while Psy followed closely behind, chosen by 21.3%.
Not only has Hallyu made South Korean dramas, music, and talents into international sensations. It has also improved Korea’s position in the shifting global economy. It is impressive to see Hallyu having a positive impact not only in Asia but also in Europe.