goto content

  • sitemap
  • sign up
  • my page
  • visitkorea on Facebook
  • visitkorea on Twitter
  • visitkorea on YouTube
  • visitkorea on RSS

Korea Banner (Left)

Gi, Heung, Jeong Culture print






The notion of jeong is very complex, but basically is the notion of caring for others and putting others before oneself. Koreans do not easily express their feelings and emotions toward others explicitly, however, you will likely feel jeong almost instantly upon your arrival, as new friends offer to personally escort you to the doctor when you’re sick, you receive a new pair of gloves because the lady at your boarding house noticed you didn’t seem to have any, and it seems that almost every time you eat dinner someone else pays.



A traveler was thirsty so he approached a well at the entrance of the village. At that time, a young lady was doing her laundry near the well. The thirsty traveler politely asked her for a bowl of water to drink. The young lady shyly handed him a bowl of water without directly facing him. The traveler found a leaf of weeping willow floating inside the bowl of water. He didn’t want to embarrass the woman so he drank the water slowly, trying to avoid the leaf.


What he didn’t know is that the woman put the leaf there on purpose, to prevent him from drinking too hastily and getting heartburn. The concern and care shown by the lady is a good example of Korean peoples’ low-key approach to offering favors to one another. This very delicate yet complex sentiment is well summed up in the Korean word jeong.


The affection (jeong) of the Korean people has been recognized throughout Japan, China, Southeast Asia and other countries through Korean dramas and movies. Winter Sonata and Jewel in the Palace, two Korean dramas that were immensely popular in Japan, depict Korea's sentimental affection. NHK (Japan Broadcasting Corporation) airs re-runs of Winter Sonata, Jewel in the Palace and other dramas as well. Many fans come to Korea to visit the drama and movie sets. The jeong portrayed through Korean pop culture is catching the attention and interest of people throughout the world.



TV Drama Present Jeong to the world

TV Drama 'A Jewel in the Palace'(대장금)



Quick Menu Quick Menu