Euljiro Nogari Street
If you love beer, head down to Euljiro Nogari Street. Located within a 10-minute walking distance from Exit 4 of Euljiro 3(sam)-ga Station (Seoul Subway Line 2, 3) is a neighborhood that will take you by surprise. You’ll see tables crowded with people enjoying each other’s company, with a cold, foamy beer in one hand and a roasted dried pollack in the other. Join the crowd to see what the fun is all about.
The first step is to find the street. Euljiro Nogari Street can be reached on foot from Euljiro 3(sam)-ga Station (Seoul Subway Line 2, 3), Exit 4. Upon exiting, look for a sign that reads “Euljiro Nogari Street,” or a mark of the Seoul Future Heritage logo on the ground, to find the right direction.
You’ll know you’re on the right track if you start noticing bars and pubs pop up along the street. You’ll also notice more people on the streets. Follow your instinct, choose a place and grab a table either inside or outside. If you can’t decide, we recommend Manseon Hof, a large time-honored pub with a yellow signboard.
From a variety of dried fish to diverse alcoholic beverages, choosing what to order from the long list on the menu is another adventure. If nothing seems to draw your attention, simply call out “saeng maekju obaek cici hana, nogari hwangtaeyo~,” which means “one 500cc draft beer with dried young pollack and air-dried pollack.” This set order is the alley’s signature menu. A beer costs around 3,000 won while one serving of dried pollack costs around 1,000 won, regardless of variety. That means you can enjoy a beer and side for just 5,000 won.
Once the order arrives, tear the roasted dried pollack into pieces. You can either tear them into bite-size pieces or into long strips to take advantage of the chewy texture.
After you’ve prepared the pollack to your preference, grab a piece and dip it in the sauce of mayonnaise and red chili paste with vinegar and capsaicin powder. The dried pollack’s savory taste might be a bit salty but it pairs perfectly with the cool crisp beer. If you run out of the dipping sauce, you can ask for more without any additional charge. However, keep watch of your sauce intake as the capsaicin can leave you with a stomachache if you’re not used to eating spicy foods. The mood here at night is different from that of the day, so we recommend you soak up the atmosphere until dark if time allows.