Photo: Hallyu Experience Zone
K-Style Hub is an extremely useful attraction that may be unknown to many international tourists! This one-stop complex has information to meet all tourists' needs, from a tourist information center to various experience zones, exhibition halls and even sales of local specialty products! The hub is spread out over four levels, with the Tourist Information Center found on the second floor, Korean Food Exhibition and Experience Halls on the third and fourth floors respectively, and the Cultural Product Hall on the fifth floor. Although each floor has its own range of fun experiences to enjoy, there are eight ways to K-Style Hub that you cannot miss! Following our guidance, you will lose yourself in the hidden charms of K-Style Hub!
Photo: Visitors reading brochures on regional tourist attractions
The Tourist Information Center (TIC) found on the second floor offers a wide range of useful travel information and services to tourists visiting Korea, and it also serves as a great resting place for travelers who need a short break while sightseeing around the city. Visitors can ease their travel fatigue, or read up on Korea tourism through the broad selection of tour-related brochures, such as travel guide books and maps provided.
Not only are there travel brochures and maps on Seoul’s attractions, travel information on attractions and festivals in other regions is also widely available. For those unable to find their desired information from the brochures, staff at the tourist information desk are ready to attend to all travel inquiries.
Photo: Virtual Reality (VR) Experience Zone
Instead of reading a typical brochure or guidebook, visitors can experience about 40 major tourist attractions around the nation through the 360-degree panorama gallery. The views are so real you might feel as if you have visited the attraction in person after viewing them. In addition to the panorama gallery, visitors can also enjoy the feeling of walking around popular sites like Gyeongbokgung Palace and Myeong-dong or even experience ski jumping at the upcoming 2018 PyeongChang Winter Olympics through the VR Experience Zone.
Photo: BIGBANG standing cutouts (left) / Souvenir photo with G-DRAGON (right)
For K-pop fans, the Hallyu Experience Zone is a section that you definitely should not miss! Visitors can take photos with K-pop singers including BIGBANG, PSY, 2NE1, Rainbow and many more through advanced technology. Fans may also find BIGBANG standing cutouts at the experience zone entryway. There are three types of photo-taking experiences available; ring the bell to visit the idol’s house, imitate top idols’ trademark gestures, or show your love for your favorite star and a variety of other concept photos can be taken here.
Photo: Taking a test to find the most suitable medicinal herbal tea
There are countless activities that international tourists may find at the K-Style Hub, including the Medical Tourism Information Center. Though the center may not seem that exciting at first glance, there are in fact several interesting experiences hidden here.
Photo: Four types of medicinal teas (left) / Tourist trying the facial analysis system (right)
There are four experience programs that you can enjoy in the Medical Tourism Information Center! The programs range from a test to find out what is the most suitable medicinal tea for you, to a facial analysis and overall body check-up to even a program to check your stress level. These programs are open to all with no reservations required. Take this chance to learn more about your body and health!
Photo: Free hanbok fitting experience
One of the most highly sought-after activities among international visitors to Korea is none other than trying on hanbok! Currently, a free hanbok fitting experience is available on the fifth floor of the K-Style Hub. Whether it is traditional hanbok like those worn by the royal, or the recent trendy fusion-style hanbok, a diverse selection designs is available for you to choose from. Not only are there pretty hanbok for the ladies, plenty of hanbok for men are also available. Each hanbok is available for one hour after rental, unless visiting after 17:45, at which point the rental time is limited to fifteen minutes. The experience is available on a first-come, first-served basis, but groups of ten people or more can call (+82-2-729-9433 / English, Chinese) to make a reservation in advance.
Photo: Entrance to the Korean Food Exhibition Hall
The entrance to the Korean Food Exhibition Hall on the third floor has an eye-catching design. The long hallway is decorated in a way to allow visitors to feel an authentic traditional Korean atmosphere. A total of 24 windows with bars can be found, and each window exhibits a section on Korea’s seasonal food.
Photo: Korea’s grain variety (left) / Exhibition of Korean pottery (right)
Beyond the entrance, visitors may also find a variety of Korean grains and seasonings, as well as a performance of video projections displaying on the top of various onggi (Korean pottery); the famous Korean folk song “Arirang” plays in the background. This performance was an exhibition held at the Milano EXPO in Italy and was given high praises for displaying the beauty of Korea’s traditional music and food.
Photo: Pan-frying an egg (left) / Platter of seven delicacies and bibimbap (right)
After learning about the Korean food culture through the exhibitions on the third floor, visitors may proceed to the fourth floor to have an experience of cooking their very own Korean food. The Korean Food Experience Hall is divided into three sections. You may choose to make a wide assortment of Korean foods at the Korean Food Learning Center, or have a taste of representative Korean foods at the Korean Food Experience Zone, or obtain valuable Korean food recipes at the Korean Food Sarangbang. Please kindly note that separate program fees are applicable to the first two sections.
The Korean Food Learning Center operates regularly, with various foods to prepare. Bulgogi, chiljeolpan (platter of seven delicacies), and bibimbap are some of the representative Korean foods on the menu. The meals prepared during these cooking lessons vary according to the time and day of the week. For those who are interested, reservations via phone have to be made at least three days prior to the visit, and lessons may be cancelled if there are less than 10 people signed up for the program.
Photo: Representative cultural products on display at the Cultural Product Hall
The last stop at K-Style Hub is the Cultural Product Hall located on the fifth floor. This large space has representative items from around the country gathered in one place. The area is divided into a marketing section, with products and images on display, and an event section. Visiting the marketing section will allow one to see outstanding products made by Korean designers and artists, as well as get a better understanding of the meaning and ideas behind the works. The event zone is an exciting way to experience major events in Korea such as top Korean cultural festivals or the upcoming 2018 PyeongChang Winter Olympics.
* This column was last updated in January 2017, and therefore information may differ from what is presented here. We advise you to check with the official website before visiting.