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[Korea] K-Content & Hallyu Concert Comes Together at 2021 ON: Hallyu Festival

  • Date11/23/2021
  • Hit280

Photo: 2021 ON: Hallyu Festival (Credit: Korea Creative Content Agency)

During the month of November, K-content & hallyu concert comes together at the 2021 ON: Hallyu Festival. Offline exhibitions include a variety of fields from K-content and K-food to K-beauty, while online events include live commerce shows and a concert by K-pop artists.

Main programs include an online K-pop concert, live commerce show, export consultation, and more. The online K-pop concert was broadcast live on YouTube and TikTok featuring 11 teams including ITZY, Key from SHINEE, and Stray Kids. The concert took place on November 6, and the full version can be viewed on the Korea Creative Content Agency official YouTube channel. The live commerce show featured Thai artist BamBam and Secret Number, a K-pop group with Korea’s first Indonesian artist, Dita. The artists introduced K-beauty and K-food products on the show. The live show was broadcast on the Southeast Asia shopping platform Shopee for audiences in Vietnam, Malaysia, the Philippines, and Singapore from November 16-19.

The business-to-business program includes an online export consultation, K-content expo for Indonesia and Vietnam, broadcast content for online India Market, etc. For more information, refer to the official 2021 ON: Hallyu Festival website.

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2021 ON: Hallyu Festival

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