Photo: JYP Soulcup Lotte World Mall branch (Credit: Lotte Asset Development)
On May 15, JYP Soulcup opened a new branch on the second floor of Lotte World Tower & Mall. JYP Soulcup is an interactive café that brings fans closer to their favorite artists. This café is the second branch, following the first housed in the new JYP Entertainment building.
JYP Soulcup is largely comprised of a café space, community space, merchandise shop and more. The café features menus made with organic ingredients and uses environmental friendly cups and straws.
The community space will be used for fan meet-ups, birthday parties and events for fans and artists. The merchandise shop sells cups, tumblers and other items related to their artists.
The 300-inch large Smart GX (Guest Experience) wall is a must-see. Not only can visitors watch music videos, but also see a collection of photo shoots and album cover photos of their favorite artists.
There is also an unmanned audition studio booth. Visitors can simply register at the kiosk, and record and take videos of themselves singing inside the booth. Due to the coronavirus disease (COVID-19), this service will be available later this year.