Photo credit: Seoul Design Foundation (Park Hae Wook)
Dongdaemum Design Plaza (DDP) in Jung-gu, Seoul officially opened its doors to the public on March 21, 2014. The acronym DDP also stands for 'Dream', 'Design', and 'Play,' and represents the plaza's function as a multi-purpose design center that aims to foster innovation, creativity and talent.
Dongdaemum Design Plaza (DDP) is designed by renowned Iraqi-British architect Zaha Hadid. Built on a 62,957 square-meter site, the plaza, with its four above-ground stories and three underground levels, has a combined floor area of 86,674 square meters and measures 29 meters in height. The structure's lack of straight lines, its curved shape, and three-dimensional atypical architecture make everything in sight blend seamlessly.
From the curved windows to the coiling staircase, the absence of angles gives the impression there is no beginning and end. The interior is divided into five themed areas that serve as an international meeting venue, a concert hall, and a learning space supporting children’s creativity and imagination. At the Design Market, visitors can find some restaurants, cafes, and multi-brand shops.
Visitors who want to learn more about the DDP can register for a guided tour (available in Korean, English, Chinese and Japanese). Those who wish to participate are required to make a phone reservation at least two weeks before the tour. The tour is free of charge but some exhibitions may require admission fees. Tours are not available on Mondays.
The opening of the plaza is also marked by F/W Seoul Fashion Week 2014 and special exhibitions such as The Treasures of Kansong*, Sports Design, and Zaha Hadid 360°. Admission to the exhibits currently taking place at DDP is free of charge (except for The Treasures of Kansong).
The information center at DDP offers assistance to international visitors in English, Chinese and Japanese. Tickets for free entrance to exhibits are available (until March 31) at the ticket booth beside Art Hall. DDP is open 24/7 but exhibitions and programs will only be available during their respective opening hours.
*KAN SONG MUN HWA (The Treasures of Kansong): The Treasure of Kansong is a tribute to Jeon Hyeong-pil (1906 – 1962, pen name Kansong), the legendary art collector who devoted his life and fortune to preserve the precious relics of the Joseon Dynasty.
Courtesy of Seoul Design Foundation