• Photo Credit: Council of Fashion Designers of Korea
Lotte Fitin, a large shopping mall in the Jung-gu district of Seoul, is holding colorful fashion shows every Saturday until January 2014.
Under the theme of “A Little Luxury with the Designers”, the fashion show is intended for the general public, rather than catering to just a small group of fashionistas. It is for this reason that the show is being held in the Dongdaemun area, a major shopping district in Korea that attracts a lot of locals and tourists all year round.
In order to reach a broader audience, the fashion show has also invited Hallyu stars to model some clothes. Some will even be accompanied by indie music or b-boy performances. The shows are free for everyone to enjoy and anyone with an interest in fashion is invited to attend.
Courtesy of Ministry of Culture, Sports, and Tourism & Council of Fashion Designers of Korea