‘Star Avenue’, a newly opened space inside the Lotte Duty Free Store COEX Branch in Gangnam-gu Seoul, is an exciting new place dedicated to Hallyu or Korean wave.
Star Avenue COEX Branch is a culture complex where visitors can see cut-outs and photos of Hallyu stars and experience related multimedia content. Everything you want to know about Hallyu stars can be found here together with a variety of things to enjoy, enabling all who visit to have a special experience with the stars they love.
This is the third branch that opened after the Lotte main branch in Jung-gu, Seoul and the Lotte World Branch in Songpa-gu Seoul to reflect the increased interest in Hallyu culture. Star Avenue has been getting good feedback from domestic and international tourists visiting Lotte Duty Free Store and is expected to be a popular place for tourists to experience Hallyu up close.
Courtesy of Lotte Duty Free